yandex tech
It is difficult to show the abundance of yandex's capabilities, because now it is integrated into every aspect of life. But by deciding to combine cgi graphics and shooting, we were able to create a whole gallery of possibilities.
Dynamics of movements
We wanted to show the full range of Yandex's capabilities. Therefore, we have been thinking for a very long time, is it worth doing everything in one topic or should we still make our own approach to each technology? In the end, we came to an ever-changing gallery.
Sketches
It was important for us to show how much can be done now thanks to a seemingly simple search engine. First, we made basic shots with people, and then we started from that, for example, by inventing a digital astronaut.
Concept
Since there are a lot of technologies and our goal is to show their diversity, we decided to take the very atmosphere of digitization as a basis and introduce it into our project, which seemed to be the key we were looking for.
Credits
WRITTEN AND DIRECTED BY
- Artem Shcerbakov
- Alexey Krupnik
ART DIRECTORS
EXECUTIVE PRODUCER
PRODUCERS
SCRIPT EDITOR
