haval
Our team was faced with the task of distinguishing Haval from the general mass of off-road vehicles, showing its advantages. Our professionals created a unique image, where the theater of colors shimmered with the speed of a car.
Dynamics of movements
How to show all the advantages without saying them out loud? It was a difficult task, which we completed in stages. First, demonstrate the stability of the machine through falling. Then the ability to move, even with factors such as water and mud. And finally, the handling of the car when sliding on the road.
Sketches
It's not difficult to create an ad. But to distinguish your product from many others... This is a more difficult task. And instead of surprising with unexpected plot twists, we chose a catchy palette of colors that will be remembered for a long time.
Concept
In search of an idea, we looked at the idea inside and out, paying attention to every element of it: the top glass, the large bumper, the turn of the wheels, the headlights, and more. We wanted to emphasize every detail, respecting the work put into this model.
Credits
WRITTEN AND DIRECTED BY
- Artem Shcherbakov
ART DIRECTORS
- Maxim Shagovikov
- Alexey Orlov
EXECUTIVE PRODUCER
- Artem Shcherbakov
- Anton Chistiakov
- Aleksei Novikov
PRODUCERS
- Daria Sharonova
- Elmira Shcherbakova
SCRIPT EDITOR
- Petr Samoilov
