t-mobile
It was the most memorable shot that we wanted to show you first.
Full video
When creating this project, we tried to emphasize the features and benefits of the T-mobile operator within its capabilities. To distinguish it from other competitors' tariffs.
Dynamics of movements
We wanted to emphasize every feature. Therefore, first we showed the SIM card itself as a customer's choice. And after that, they gradually showed the possibilities of his choice: minutes, Internet and cashback.
Sketches
The color of our client is yellow, so we mainly worked in two colors - yellow and purple. Because of this, we were limited in our ability to experiment, so we decided to change the texture directly. We tried to highlight the difference between the world and the picture in the phone, try with the water on which the characters are swimming, and even the glow from the phone even seems real.
Concept
We decided to show the benefits of the conditions provided by using a memorable allegory that is familiar to everyone. The heroes on the boat seemed to have collected their conditions, as a reward in a video game.
Credits
WRITTEN AND DIRECTED BY
- Artem Shcherbakov
CREATIVE DIRECTOR
- Alexander Makedonsky
- Vladislav Bratkevich
ART DIRECTORS
- Egor Andrianov
EXECUTIVE PRODUCER
- Daria Sharonova
PRODUCERS
- Alina Zlochevskaya
SUPERVISIOR
- Anton Izhbaraev
COMPOSER
- Anton Tomchenko
- Mikhail Kogan
ON SET SUPERVISOR
- Vadim Sokur
TRACKING, CLEANUP
- Yura Korshunov
- Vlad Filatov
- Vasily Rayevsky
CG MODELING
- Maria Koreshikova
CG CLOTHES
- Dasha Sativa
CG HAIR
- Dmitry Kulikov
CG GENERALIST
- Victor Zabrutsky
- Alexey Derzhavin
- Petr Shkolny
- Danila Korniltsev
- Valeria Mitkina
- Daniel Baurov
- Pavel Marakov
- Elen Yelkiev
- Камиль Зарипов
EDIT
- Dmitry Sebrov
RIGGING ARTIST
- Alexander Smirnov
- Anton Pashkanis
3D GROOMING
- Vadim Zhiltsov
MODELING
- Alexander Korshakov
- Alexandra Alekseeva
CONCEPT ARTIST
- Rita Chistyakova
- Ramilya Mametova
- Alexander Shchankin
- Maxim Shagovikov
- Lena Zhirkova
- Radik
FX ARTIST
- Sergey Nikitin
- Andrey Bibartsev
- Ulugbek
2D DESIGNER
- Sergey Makarovsky
