yandex search
It was the most memorable shot that we wanted to show you first.
Full video
In 2023, we participated in the Changeable World project for Yandex search together with Stereotactic and Yandex.747, that pushed the boundaries of creativity by mixing shooting with CGI graphics.
Dynamics of movements
We wanted to cover all the possibilities provided by yandex.search in a short period of time. Starting from the simple purchase of household appliances and navigation, ending with job search and taxi call. That's why we decided to use graphics to rewrite reality on the go.
Sketches
To immerse the viewer more deeply into the atmosphere of a given topic, we used all the features of CGI graphics. This allowed us to focus on the characters rather than their surroundings, which are in constant motion.
Concept
Our goal was to cover as many people's needs as possible and show, through different characters, that yandex.search will always help to prevent this from happening. However, in order to keep the viewer's attention on the product, we slowed down the camera at the time of use, because the center of the idea is the constancy of the search engine for people.
Credits
WRITTEN AND DIRECTED BY
- Artem Shcerbakov
- Philip Yriev
ART DIRECTORS
EXECUTIVE PRODUCER
PRODUCERS
SCRIPT EDITOR
